Whois Privacy Protection, sometimes also called Privacy or Whois Privacy Protection, is a service that hides the authentic contact details of domain registrants on WHOIS lookup web sites. Without such protection, the personal name, street address and email of any domain name registrant will be publicly visible. Providing false info during the domain name registration procedure or altering the genuine details subsequently will just not work, as doing such a thing may result in the domain registrant losing his/her ownership of the domain. The policies adopted by ICANN, the Internet Corporation for Assigned Names and Numbers, require that the WHOIS details must be valid and up to date all the time. The Whois Privacy Protection service was launched by registrar companies as an answer to the rising concerns for possible identity fraud. If the protection service is active, the registrar company’s contact info will be shown instead of the registrant’s upon a WHOIS lookup. Most domain names support the Whois Privacy Protection service, although there are certain country-code extensions that do not.